The most successful independent distributors have developed
the skill of choosing the right company with the right product at the right
time. You know the saying "timing is everything"? It's especially
true in the business world. Your ability to identify new products or trends can
accelerate your potential financial success. This is especially important if
you want to place yourself at the beginning of the lifecycle of exciting, new,
easy-to-sell products. Every company will tout its products as the latest and
greatest. But we all know how critical timing can be in terms of achieving your
"short cut" to financial independence. Last year's hot item may be
this year's "me too" product in the highly competitive world of
copycat marketers. Before investing your time and money into a new company just
because of a new product, make sure the product is truly unique. Finding out
too late that you have numerous competitors can make the difference between a
fun-filled experience and plain old hard work. New product ideas and concepts
must be based on an accurate assessment of consumer needs, wants and
expectations. A company generating new product concepts and marketing systems
has to properly position the product to create enthusiasm among its
distributors. Finding exciting new products should be a high priority for every
serious distributor looking to "catch the wave" of a new product
trend.
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